In an age of rapid innovation, technological advances, and societal challenges, children need a diverse set of skills to navigate unpredictable dilemmas and novel opportunities – both in life and in work. The acquisition of knowledge alone is no longer sufficient for them to survive and thrive in this new reality.

For today’s children, creativity is a critical skill and mindset, one that is personally meaningful and that all children can develop and practice through play. There is a growing consensus that creativity can benefit children themselves, as well as their communities, societies, and economies at large. The creative thinking that children develop through play today can support them in everyday challenges, as they contribute to their communities, and eventually as they work to address the world’s social, economic, and political issues.

At the LEGO Foundation, we see creativity as the iterative process of connecting, exploring, and transforming the world in both new and meaningful ways. We believe that practicing everyday creativity through play is the best way to help children develop strong creative skills. Everyday creativity empowers children and nurtures their creative skills every day so that they become more capable of responding to situations with the kind of creativity that may change the world.

We believe that all children have the potential to be creative, a potential that can be nurtured over time

- John Goodwin, CEO, the LEGO Foundation

Creativity Matters

Studies show that countries around the world are moving towards an explicit focus on skills like creativity. With rapid changes in labour markets, business leaders are citing creativity as one of the top skills they are looking for when hiring and promoting employees. Despite this growing recognition, urgent action is needed to better support the development of creativity in children, particularly through education systems. What does this look like, and how do we get there?

To find out more, browse through our creativity material linked below!