US country musician Chris Stapleton donate royalties from new music video to support playful parenting program

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The LEGO Foundation have recently announced new partnerships for this program with UNICEF, ChildFund International, Save the Children and the Boston College School of Social Work, supporting our joint ambition to bring to scale impactful programs that support parents and caregivers to strengthen children’s development through play. While ample evidence confirms the benefits of playful parenting programs, such efforts have rarely expanded beyond the local level, why the LEGO Foundation is investing in bringing playful parenting programs to scale and developing learning to help ensure sustainability and continued expansion.

The music video – which was developed in collaboration with the LEGO Group and Pure Imagination Studios producer/director David Coleman - required thousands of hours of work and features Chris Stapleton depicted as a LEGO minifigure alongside dozens of members of his real-life band, family and crew as well as a special cameo from Chris Pratt.

Watch the Music video here