OUR BOLD JOURNEY
We are embarking upon a bold journey to open minds to the transformative power of play.
At the LEGO Foundation we share the LEGO Group mission to inspire and develop the builders of tomorrow. We aim to empower and equip children to create a better future for themselves and their societies by ensuring the value of play is understood, embraced and acted upon.
We will do this by catalyzing global discussion and action to provide the means, tools and knowledge to stimulate the natural urge to imagine, create, learn and grow. We are fuelling the drive to contribute to shaping a better world.
We believe in a simple yet critical message: Play unlocks learning and development benefits that last a lifetime, and childhood presents a critical window of opportunity.
This mission is an urgent one. At the LEGO Foundation we intend to mobilize the world around the link between play and learning. To solve our greatest challenges and to discover new possibilities we must inspire the world to recognize, appreciate and take action to support the transformative role of play.
The Power of play
How to face future challenges
"Play in all its rich variety is one of the highest achievements of the human species, alongside language, culture and technology. Indeed, without play, none of these other achievements would be possible."
Dr. David Whitebread on the importance of play.
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