How We Work
We believe that sustainable change happens when you transform attitudes and behaviours across society. That’s why we want to work with parents, carers, schools systems, institutions and governments.
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Partnering with others who already work within in the field of promoting play and quality early childhood education is essential to achieve a strong, sustained impact. An example is our strategic partnership with Ashoka, the world’s largest network of social entrepreneurs.
Three mutually reinforcing approaches
Our work combines three approaches that collectively enable us to reach our aim:
- identify and support programmes as examples of play that works
- build and share evidence to explain the value of play
- communicate to gain buy-in about how children best learn for life
Read more about Our Programmes.

