Play Needs Champions. Now.
BILLUND, Denmark, 8 April 2014: The LEGO Foundation welcomes more than 250 participants to the IDEA Conference designed to bring together some of the world's brightest minds within play. The aim is to create an actionable agenda to make quality play a priority in homes, classrooms, workplaces and communities.
We've seen time and time again that children (and adults, too!) learn best if they can remain playful and at ease. However, teachers and educational systems are driven to improve children's performance on standardised tests, rather than fueling intrinsic motivation. It seems like we may be too focused on getting the right answers and forget to ask:
How do children learn? How does their brain develop? How we can support them as lifelong learners?
We know that parents and teachers want to - and think hard about how to - incorporate creativity in their efforts to educate our children the best way possible. What we see is that they lack support in the shape of tools, know-how and time to do this. Policymakers, bureaucrats and their governments need to reconsider the status quo. We argue that introducing play into learning unlocks intrinsic motivation, ignites creativity, and strengthens the children’s ability to be effective problem solvers with an urge to seek and find new solutions. We believe that play adds developmental benefits that last a lifetime, and we are eager to hear your opinion.
The LEGO Foundation, endowed by the founding family of the LEGO Group, and built on their enduring values, is committed to mobilise the world around the link between play and learning. To solve our greatest challenges and to discover new possibilities we must inspire the world to recognise, appreciate and take action to support the transformative role of play in learning. I hope you will find the 2014 LEGO Foundation IDEA Conference inspiring and that you will help us mobilise a strong advocacy for play.
Join us in re-defining play and re-imagining learning.
Dr. Randa Grob-Zakhary
Chief Executive Officer, LEGO Foundation