The unexpected role of CREATIVITY in solving the world's biggest problems
"On average, 98% of three year olds have genius levels of creative thinking. That means almost everybody here today was a creative genius as a child. Between 0-3 you developed in a way that meant your brain constantly took new and different approaches to the issues you faced in the play pen and the high chair. But ask yourself – do you think you’d score that well if you were tested today? Would you consider yourself a creative genius? You may well be, but the reality is that just 2% of people over the age of 25 retain that level of creativity."